MTN Rebrands as epic
In a festive atmosphere, the new name of MTN was revealed on June 20. The brand name epic launches a new era for the company, as well as for the country's telecommunications.
The new brand name addresses the experience consumers will enjoy; an experience that the company promises to offer by combining two powerful features: a state-of-the-art network with great value.
This promise is reflected in the tagline that accompanies the new logo: Great network. Great value.
At the event, epic’s Chief Executive Officer Thanos Chronopoulos talked about the brand philosophy, the new corporate culture and the diversified way of operating epic.