Cyprus tourism may be entering a new ‘golden age’ but we need to act prudently, says Jason Perdios.
The travel and tourism sector today accounts for more than 10% of global GDP and in Cyprus it is more than double that figure: the total contribution in 2016 was 21.4% and is set to rise by 3.4% per annum for the foreseeable future. Jason Perdios, CEO of Louis Hotels, believes that opportunities exist for even higher growth but, he tells GOLD, the country needs to keep upgrading and improving its infrastructure if it is to maintain the current record visitor numbers.
GOLD: How important is the tourism sector for Cyprus and how significant has the recent increase in arrivals been to the Louis Group of Companies?
Jason Perdios: It is hard to discuss tourism in Cyprus without using some clichés. Tourism is, indeed, the country’s ‘heavy industry’ – the numbers and statistics demonstrate its importance. I am pretty sure you already know that the direct contribution of travel and tourism to GDP was 11.8% in 2017 and the total contribution stands at double that level, with an increase being forecast, but it is not only about GDP: employment is reinforced, our environmental and heritage value is increased and the profile of the country is enhanced as Cyprus becomes a high-end destination and a first-class option in the whole of the Southeast Mediterranean region.
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