Cyprus` Deputy Minister of Tourism, Savvas Perdios, presented on Monday Cyprus Tourism`s new logo and brand identity, saying that a new era begins with a different, new identity. Speaking at the presentation of the new logo and brand identity, he said that the time, when sun and sea were the identity of the tourist product of Cyprus is coming to an end, adding that a new era begins with a new identity which is different, more open-minded. "We want to use this identity to show the world that there is much more for tourists to explore and that Cyprus has the Mediterranean experience and an amazing diversity of cultures, ethnicities and people," he pointed out.
Continue reading at source: Gold News
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