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Virtual reality market to become more competitive
July 9, 2022
All eyes will be on Apple as it launches first headset next year
The virtual reality (VR) market is set to become more competitive in the coming years, with Apple providing more competition to current leaders Meta, according to a report released this week by industry analysts International Data Corporation (IDC).
“All eyes will be on Apple as it launches its first headset next year, and while it is tempting to imagine the company shipping high volumes, keep in mind that this is its first headset that will appeal primarily to a small audience of early adopters and Apple fans,” research director with IDC’s Augmented and Virtual Reality team Ramon Llamas explained.