Blog

Tourism marketing reaches more than one billion phones a year

January 11, 2023

Internet searches for Cyprus have increased by 30 per cent compared to 2019 thanks to targeted digital marketing carried out by mainly local companies, Deputy Tourism Minister Savvas Perdios said on Wednesday.

Digital campaigns reach over a billion phones a year, the deputy minister said in his address to the ACCTA travel agents association’s conference Digi.travel – The Cyprus International digital tourism conference and Expo 2023 at the University of Nicosia.