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Tourism Ministry to launch “gamechanger for Cyprus†— Perdios
July 20, 2020
A new tourism product scheduled to launch in the beginning of 2021 will help spread tourism to the mountain and rural areas of the island, the Deputy Minister of Tourism Deputy Minister of Tourism Savvas Perdios told the Cyprus Mail on Friday.
Perdios revealed the launch of a new 300km authentic route in the mountain and rural areas of Cyprus which “is really going to change the game for Cyprus.”
“It’s a route which is also physical, so on the ground, but also digital” Perdios said. Travellers will be able to book their customised experience digitally, choosing exactly the activities that match their interests.
“Targeted digital marketing is the way forward for the Cyprus tourism industry,” the minister said, adding that this is part of an effort to create individual tourism.
Experiences will vary from visiting non-conventional sight-seeing areas, or visiting the home of a Cypriot family and learning how to cook a traditional meal, or endorsing in agriculture activities such us making
halloumi or picking up olives.