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Massive digital campaign to promote tourism planned for 2021
January 14, 2021
The tourism strategy for Cyprus in 2021 will mainly focus on digital advertising, the Deputy Minister of Toursim Savvas Perdios said on Wednesday.
Speaking after a cabinet meeting, he said that the government is ready to launch the biggest digital campaign ever created in order to promote Cyprus abroad as a tourist destination.
He also said that the short-term action plan for tourism in 2021 had to be reviewed due to the ongoing coronavirus pandemic, which has heavily affected the entire industry.