Blog
Giving clothes a second chance
August 30, 2021
One young man’s aim to launch a fashion line has seen him develop a movement in Cyprus to promote more sustainability around the clothes we wear. ALIX NORMAN meets him
“My grandfather was a farmer,” says George Kyrou. “But in his spare time, he cobbled. He made one pair of shoes each week, putting all his love into his craft. And that devotion was valued by his customers, who would often wear the same pair of shoes for years, bringing them back for repair again and again…”
Well-made apparel that lasts a lifetime is now a thing of the past. Today, most of us are guilty of ascribing to what’s known as ‘disposable’ or ‘fast’ fashion: buying cheap, throwaway items that are soon confined to the dump. “This makes us accountable for the dreadful working conditions other humans have to endure to produce our clothes,” George explains. “Plus we’re feeding a system that destroys the environment and pollutes the rivers with colour dyes and chemicals!”