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Cyprus tourism industry focuses on innovation and digital marketing
September 30, 2023
Innovation in the tourism sector and strategies for promoting tourism in the digital age and digital marketing took centre stage in discussions at a workshop organised by the Association of Cyprus Tourist Enterprises (Stek) in Limassol this week.
The Initiative and Collaboration Workshop was organised as part of the implementation of the project “Islands-Attractive Destinations of the Mediterranean – SMART TOUR.”
This event followed a previous workshop jointly organized by Stek and the Crete regional administration, aiming to creatively connect decision-makers, the scientific community, and tourism entrepreneurs to exchange tourism knowledge and explore possibilities for joint interregional and cross-border actions.