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Cyprus tourism eyes post-pandemic ad blitz
November 13, 2020
Provided there are signs of the coronavirus pandemic relenting in the near future, in turn giving rise to an uptick in air travel, the deputy ministry of tourism plans to roll out an online advertising blitz for Cyprus in early 2021, capturing as many eyeballs ahead of the next summer season.
Speaking in parliament on Thursday, deputy minister of tourism Savvas Perdios said 2021 will be a year when tourist destinations will ‘fight it out’ for punters.
The ministry has budgeted some €2m for an aggressive marketing strategy to be launched immediately in the event of positive signals in relation to the pandemic, or news of the imminent release of a coronavirus vaccine.